PRODUCT CONFIGURATOR

Product configuration can be challenging to do well on the Internet. Customers need to see the choices they're making reflected immediately in some sort of preview to give them the confidence to spend more time playing with alternatives, and businesses want to maximise conversion rates by making a clear path through to the checkout. Flash is a natural fit for these requirements, and at RocketBoots we have implemented several customisers for our clients. We have been experimenting with the capabilities of Flash Player 10 to see how it might improve the configurator experience.

Here is one of our prototypes, which uses 3D transitions to encorage customers to progress through the configuration steps. We are also re-colouring the t-shirt dynamically in the Flash Player which avoids the need to create multiple t-shirt images for each colour. Not only useful, but as far as we can tell a world first.

Here is another prototype, making use of our genie effect and a “conveyor belt” metaphor to suggest a progression through the configuration process.