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Board

Independent Chair & Non-Executive Director Roy McKelvie was appointed as a Non-Executive Director and Chair on 18 December 2024. Mr McKelvie is well placed to provide corporate and public markets support during the Company’s next phase of international expansion, having over 25 years’ experience in private equity and financial markets in the US, UK, continental Europe, Asia and Australia.
He has worked and consulted to companies across multiple sectors including financial services, resources, retail, business services and FMCG. Mr McKelvie is currently Chairman at WageSafe, Pathify Holdings Inc, Infocus Wealth Management and Encompass Corporation.
Prior to this, he was previously a Non-Executive Director of ASX listed Broadspectrum, CEO of Transfield Holdings Limited, MD and CEO of Gresham Private Equity, MD and Asian Head of Deutsche Bank Capital Partners and a Director at 3i plc. He has a BSc in Production Engineering from the University of Strathclyde and an MBA from the University of Edinburgh Business School.

Non-Executive Director David Willington has over 30 years’ experience in the funds management, investment banking and corporate finance industries focusing on the technology sector.
Currently David is a Director and Co-founder of Bombora Investment Management Pty Ltd, a specialist funds management business that invests and manages high growth technology related businesses.Previously, David was a Senior Corporate Finance Partner at Deloitte and prior to that was an investment banker with NM Rothschild and Citi.David is currently the Chairman of EzyCollect Holdings Limited, Autism 360 and a Non Executive Director of Clarence Group Investments.
David has a Bachelor of Commerce, is a member of the Institute of Chartered Accountants in Australia and is a Fellow of the Financial Services Institute of Australia.

Cameron has spent over 17 years in the financial industry, with roles at AXA Asia Pacific Holdings (now AMP) and Acorn Capital across Asia Pacific. Cameron has extensive investment banking experience, including valuations, mergers & acquisitions, and portfolio management.
Cameron is a current partner and director at Kentgrove Equity Partners Pty Ltd. Cameron is a Director and founder of several private companies and a recent director of Australia Primary Hemp Limited (ASX:APH). Cameron is indirectly a shareholder of RocketBoots.

Karl has almost 40 years of deep experience within the information and communications technology (ICT) sector, across varied segments including corporate matters.
Karl has worked for Telstra, Ericsson Australia, Lend Lease Communications, Communications Design & Management and is became a founding member of The Frame Group (Frame) in 2000. He has experience with working with some of Australia's largest corporates as well as government and defence clients. Karl is currently the head of Frame’s consulting practice, focusing on improving organisational performance.
Karl has been a non-executive director of RocketBoots since 2007 as well as an indirect shareholder
Key employees

Joel is an experienced technology entrepreneur with deep skills in connecting emerging and complex technologies with the fundamental issues faced by today’s business leaders.
Joel has overseen a pivot from complex business software solutions development for leading Australian brands into the research and development of software products leveraging advances in machine learning, computer vision and IoT to solve long standing problems in business.
Joel joined RocketBoots in 2007 and has been the CEO of RocketBoots since 2013.

Robin has been inventing new software for over four decades, balancing eclectic programming skills with an interest in understanding, framing and communicating the problems software should address.
Robin founded RocketBoots in 2004 and has guided its evolution from a consultancy and solution provider to today's focus on computer vision research and software products deployed at hundreds of retail and financial sites across Australia.
Robin has been the CTO of RocketBoots since 2013.

Aaron has over 13 years of experience, acting as an outsourced CFO in private and public companies across multiple industries, including technology, legal and financial services, hospitality and medical services.
Aaron is currently head of the outsourced finance function division of CharterNet Services Pty Ltd and specialises in a suite of financial support services, ranging from day-to-day financial accounts management and payroll, all the way up to monthly board reporting and annual financial reporting.